Just 7% of sports media
coverage is devoted to women. Only 1 in 10 people who enquire about expeditions
are women. Research by universities and other sports foundations in the UK found
that 2 million fewer women regularly participate in sport or exercise than men
- despite 75 per cent of women aged 14 to 40 saying they’d like to do more. (source: Sport England)
But why?
It’s not about